Articles

Google Helpful Content Update: Impact on Your Site’s Survival Google’s recent Helpful Content Update (HCU), first released in 2022, is perhaps the most influential update since Hummingbird in 2013 because it’s a complete rewrite of the Google algorithm as the search giant continues its quest to better understand search terms. What is the new update, […]

Consistency in marketing is a crucial aspect of building and maintaining a successful brand.

Presenting a consistent image and message to consumers w…

The gig economy is booming, and eCommerce is on the rise, even before we had ever heard of COVID-19. The 2020 pandemic has served to fuel the gig econ…